I’m excited to share that I’m the face of Firstline, a newly launched lifestyle and access app in Dubai.

Firstline is built around a simple idea: luxury should feel effortless. The platform offers curated access to the city’s finest experiences, focusing on quality, discretion, and ease rather than excess.

The campaign was shot in Dubai and reflects that philosophy through understated visuals, warm tones, and natural moments — capturing a sense of modern luxury that feels real, not staged.

Dubai continues to be an important place for my work across fashion, media, and lifestyle projects, and this collaboration felt like a natural fit.

Firstline is now live and available to download in Dubai.